ALSO, Europe's largest technology provider for the ICT industry, is accelerating its push into agentic artificial intelligence with the launch of an AI Elite Partner Program scheduled for summer 2026. The initiative aims to equip more than 140,000 resellers across over 30 European countries with the tools, training, and infrastructure needed to turn growing AI demand into practical customer solutions. according to IDC, AI spending in Europe is expected to reach USD 144 billion by 2028, and ALSO's program is designed to help channel partners capture this opportunity.
The company's AI marketplace offers a curated catalog of agentic AI building blocks from leading vendors, combining AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue platform. Importantly, the solutions include AI deployments successfully implemented within ALSO's own operations, allowing partners and customers to benefit from proven real-world use cases. Full platform functionality is scheduled to go live by August 2026, building on a foundation that has already delivered over 1,000 training sessions and trained more than 30,000 participants.
As enterprises transition from experimenting with AI to deploying AI agents that act within business processes, ALSO's approach addresses four critical questions: execution quality and governance, cost control, data access policies, and deployment models. The company's strategy enables sensitive and routine tasks to run locally on a customer's device or infrastructure, while tasks requiring external AI can be routed to the cloud. This hybrid model helps customers protect confidential data, manage costs, and deploy AI agents with an appropriate balance of performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated, "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
ALSO's ecosystem spans 31 European countries and many more worldwide via PaaS partners, offering hardware, software, and IT services from over 800 vendors in more than 1,680 product categories. The company is listed on the SIX Swiss Exchange under the ticker ALSN. Further information can be found at https://also.com. The main shareholder is the Droege Group, based in Dusseldorf, Germany, more about which is available at https://droege-group.com.
