As enterprise sales organizations pour resources into artificial intelligence, a troubling pattern has emerged: many are struggling to translate that investment into tangible revenue gains. Altify, the Strategic Revenue Execution system built natively in Salesforce, aims to confront this disconnect head-on at Dreamforce 2026 with two exclusive events designed for enterprise sales leaders. The company announced an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey, scheduled for September 16, 2026, in San Francisco.
The urgency is clear. According to Altify, despite the surge in AI adoption, win rates are not climbing, forecasts are not becoming more reliable, and frontline reps are not working differently. This gap between AI potential and actual results is the central challenge Altify seeks to address. "Dreamforce brings together the world's most forward-thinking enterprise sales leaders," said Nigel Cullington, CMO of Altify. "We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers?"
The Altify Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, is designed as a private retreat for senior sales leaders. The venue, just steps from the Moscone Center, offers a quieter setting to recharge, explore Altify's AI capabilities, and connect with peers. The Altify executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby, will be present throughout. Attendance is by invitation only, and qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
The fireside chat on September 16 at 10am will feature Patrick Morrissey alongside guest enterprise sales leaders. The discussion will examine why some organizations achieve measurable AI-driven improvement while others simply apply new tools to unchanged processes. It will also address the practical realities of embedding AI natively inside Salesforce workflows and what CROs should prioritize for 2027 planning. "AI is everywhere in enterprise sales right now," Morrissey said. "But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it." The session is open exclusively to registered lounge guests, and space is limited. Enterprise sales leaders may reserve a seat here.
Central to Altify's message is MaxAI, an AI execution layer built directly inside Salesforce rather than alongside it. MaxAI provides real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is purpose-built for complex, multi-stakeholder deals where the distance between strategic intent and frontline execution often determines revenue outcomes. Attendees at the Agentforce Lounge will see MaxAI running live inside Salesforce across both days.
The implications for enterprise sales leaders are significant. As AI adoption accelerates, the pressure to demonstrate return on investment will only intensify. Altify's approach suggests that native integration and methodology-driven execution are essential to closing the gap between AI promise and revenue reality. For organizations entering 2027 planning cycles, the question is no longer whether to adopt AI, but how to embed it in a way that changes seller behavior and improves results. Those attending Dreamforce 2026 will have a unique opportunity to engage with these questions directly. Enterprise sales leaders can book dedicated time with the Altify executive team here.
