As temperatures climb across the United States, Greene Concepts Inc. (OTCID:INKW) is highlighting its Be Water brand, a premium American artesian bottled spring water, to meet growing consumer demand for hydration and water quality during the summer months. The company emphasizes the water's natural filtration process through billion-year-old bedrock, which imparts trace minerals like calcium, magnesium, and silica without extensive processing.
"Consumers are paying closer attention to what they drink every day," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Hydration is important year-round, but during the summer people often become more mindful of water quality, mineral content, and overall taste."
Be Water is sourced from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains, where rainwater filters through ancient crystalline rock. This natural process creates naturally mineralized spring water that differs from many bottled waters relying on municipal sources or heavy processing. After collection, the water undergoes gentle filtration and ozone treatment to preserve its mineral balance and smooth taste.
The aquifer lies within a fractured crystalline bedrock system formed over one billion years ago during the Grenville Orogeny. As water travels through this rock formation, particles are naturally filtered while minerals dissolve into the water. This geological approach to filtration is a key differentiator for the brand.
During periods of increased heat and outdoor activity, consumers seek hydration products they can use consistently. Be Water's naturally occurring mineral profile, smooth taste, and premium BPA-free packaging are designed for everyday use at home, during travel, or on the go. Customer reviews on Walmart.com and Amazon frequently highlight the water's clean taste and crisp finish.
The water is bottled at the source in Marion, North Carolina, using a durable 22-gram BPA-free bottle. The company emphasizes responsible aquifer stewardship, withdrawing only replenishable volumes. Be Water is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and other retail partners, with continued expansion underway.
"People want products they can trust and use consistently," Greene added. "We believe natural sourcing, transparency, and responsible stewardship matter more than ever."
Greene Concepts operates a 60,000-square-foot bottling facility that also provides private-label and co-packing services. The company's focus on natural hydration comes as consumers become more aware of how bottled water is sourced, filtered, and packaged, making the summer season a critical time for brands to communicate their value propositions.
