Buddy, the ecommerce and brand platform built for cannabis, has announced expanded availability of its native Flowhub ecommerce integration, giving dispensaries that run Flowhub point of sale a fully owned online store that goes live in approximately 24 hours. This move addresses a critical limitation of typical Flowhub menu embeds, which render inside iframes and are invisible to search engines, leaving product catalogs undiscoverable and customer data on third-party domains.
By connecting directly to Flowhub's API, Buddy converts live inventory into server-rendered product, category, and brand pages on the dispensary's own website. The integration syncs products, pricing, stock levels, and discounts in real time, while orders placed on the Buddy-built storefront flow directly back into Flowhub for fulfillment and compliance. This allows retailers to maintain the point-of-sale workflow their teams already use, but with a more robust ecommerce layer.
“Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read,” said a Buddy spokesperson. “With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank.”
Every Buddy storefront includes SEO built into its foundation: server-side rendering on every page, automatically generated product schema with live pricing and availability, per-location metadata and LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. Additionally, dispensaries can extend their Flowhub catalog to white-label iOS and Android mobile apps with push notifications and in-app checkout.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. Alongside Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ, and delivers new features to every site on the platform on a weekly basis. Dispensaries running Flowhub can view a working version of their own store before making a commitment, and most launches are completed in approximately 24 hours from the point of connecting the POS.
This integration is significant because it directly addresses the SEO challenges faced by cannabis retailers using popular POS systems. By moving from iframe embeds to indexable pages, dispensaries can improve their online visibility, potentially increasing organic traffic and sales. Moreover, owning customer data and having full control over the ecommerce experience are crucial for building brand loyalty and complying with evolving data privacy regulations. For more information, visit hellobuddy.app.
