As homebuilders across the United States get more creative with buyer incentives, a new category is emerging: ongoing home services. Bulqit, a technology platform that connects homeowners with professional service providers through neighborhood-based marketplaces, is enabling builders to offer recurring services such as lawn care, pool maintenance, pest control, window cleaning, and pressure washing as part of their incentive packages. This approach shifts the focus from one-time physical upgrades to continuous value that enhances the homeowner experience long after move-in day.
A recent Builder Magazine feature by Heather Wright highlighted how builders are increasingly using lifestyle-focused incentives—including free pools, golf carts, outdoor living upgrades, and travel reimbursements—to attract buyers in a competitive market. As affordability pressures persist, builders are looking beyond traditional mortgage rate buydowns to create memorable experiences. Bulqit believes the next evolution of builder incentives will not be another physical upgrade but ongoing homeownership value.
“Builders have become incredibly creative with incentives,” said Keegan Bonebrake, Founder and CEO of Bulqit. “The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day.”
Unlike many traditional buyer incentives, Bulqit’s model is designed to create ongoing value after closing while minimizing financial impact for participating builders. Instead of a one-time feature at closing, Bulqit enables builders to provide buyers with immediate access to professionally managed recurring services through a single platform. The company’s neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed providers to optimize routes, reduce travel time, and deliver competitive pricing through operational efficiencies.
Industry observers note that today’s buyers increasingly value convenience and lifestyle alongside the home itself. Builder Magazine recently showcased incentives ranging from complimentary backyard pools and golf carts to rooftop decks and outdoor living packages, demonstrating how builders are differentiating through experience-driven offerings rather than price reductions alone. Bulqit sees recurring home services fitting naturally into this broader shift.
Inc. also explored the model in a recent article by Howard Tullman titled “The Business Benefits of Building Community.” The concept aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency while simplifying ongoing property maintenance for homeowners.
Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs over the coming years. By moving beyond one-time promotional items, builders can offer new homeowners coordinated neighborhood services that begin immediately after closing, managed through a single platform.
