Canela.TV, the free streaming platform with its fully integrated rewards program, Club Canela, is celebrating Hispanic Heritage Month with “Latino Proud,” a special selection of movies, series, reality shows and original content honoring the talent, stories and voices that have inspired generations. The initiative matters because it reflects a broader shift in how Latino audiences consume media—blending nostalgia with modern formats—and underscores the growing influence of free, ad-supported streaming services in serving diverse communities.
At the heart of “Latino Proud” is the recognition that Latino entertainment is not monolithic but spans generations. Canela.TV’s Cine de Oro collection, home to one of the most extensive libraries from the Golden Age of Mexican Cinema, features legends such as La India María in La Presidenta Municipal, Dolores del Río in La Selva de Fuego, and Pedro Infante in Si Me Han de Matar Mañana. This Hispanic Heritage Month, the collection expands with iconic films like ¡Viva Quien Sabe Querer! and ¡Tacos, Joven!, bringing more than 100 titles to new generations. The inclusion of these classics alongside contemporary hits like the Secretos franchise—featuring Gaby Spanic, Aylín Mujica, Alicia Machado, Amara La Negra, Bárbara de Regil and Julián Gil—demonstrates a deliberate strategy to bridge eras and keep cultural heritage alive.
The platform’s original content also plays a key role. Reinas de la Noche, starring Catherine Siachoque, and Doble Traición, starring Litzy, showcase international co-productions that highlight the range of Latino talent. Meanwhile, Canela Music’s Ídolos spotlights Nicaraguan-born salsa romántica pioneer Luis Enrique, and Lo Que Suena offers a video podcast celebrating Hispanic musical roots. For families, Canela Kids airs SuperEllas, an award-winning animated series inspiring through stories of iconic women like Shakira and Frida Kahlo. Canela Deportes adds sports passion with Galaxia Mundialista, featuring Mexican soccer legend Ricardo Peláez.
The launch of Club Canela’s official merch collection, with phrases like “No es Drama, Es Character Development,” further deepens audience engagement by rewarding viewers with free exclusive items. As Isabel Rafferty Zavala, Co-Founder & CEO of Canela Media, stated, “Latino Proud isn’t a shelf we build in September and take down in October. Pedro Infante and Dolores del Río live on the same platform as Gabriela Spanic and Amara La Negra, because that’s how our audience actually watches. One culture, every generation, all year long.”
“Latino Proud” streams free on Canela.TV from September 15 through October 15, available across all major connected TV, web and mobile devices. No subscription is required. Viewers can start watching at www.Canela.TV. For more information, visit www.Canela.TV.
