The Supervisory Board of Cherry SE has appointed Rogier Volmer as Chief Executive Officer (CEO) effective July 1, 2026, ending his interim tenure that began on January 1, 2026. The decision signals stability and continuity during a critical phase for the international manufacturer of computer input devices, as Volmer continues to drive the company's strategic transformation under the "Blossom" future program.
Since taking office as interim CEO, Volmer has focused on operational implementation of the program, setting the course for sustainably increasing the Group's profitability and strengthening its position in its core business of peripherals and components. His permanent appointment ensures a seamless continuation of these strategic initiatives, which are aimed at revitalizing the long-established brand and enhancing shareholder value.
Marcel Stolk, Chairman of the Supervisory Board of Cherry SE, expressed confidence in Volmer's leadership: "Over the past few months as interim CEO, Rogier has proven, with his extensive international leadership experience and clear strategic vision, that he is the right person to lead CHERRY into its long-term future. He has stabilized the organization, brought focus and direction, and advanced the implementation of our transformation with discipline. We are very pleased to continue working with him."
Volmer himself emphasized the groundwork laid during his interim period: "I would like to thank the Supervisory Board for the trust they have placed in me. Over the past six months, I have gained an in-depth understanding of the potential of our long-established brand and the high level of commitment of our global team, and together we have laid the foundation for CHERRY future. Now it is time to maintain this course with full momentum. Our focus remains clear: profitable growth in our core segments - Office, Security, and Gaming - and sustainable value for our shareholders, partners, and employees."
The appointment comes as Cherry SE continues to navigate a competitive landscape in the computer peripherals market. The company's "Blossom" future program is designed to streamline operations, reduce costs, and drive innovation in key segments. By focusing on Office, Security, and Gaming, Cherry aims to capitalize on trends in hybrid work and digital security, while maintaining its reputation for high-quality products.
Cherry SE, founded in 1953, is known for its innovative and durable computer input devices, including keyboards, mice, microphones, and headsets. The company also offers hardware and software solutions in digital healthcare. With operational headquarters in Germany and global presence, Cherry employs staff in development, services, logistics, and production sites in Germany, China, and Austria, as well as sales offices across Europe, the US, and Asia. For more information, visit https://ir.cherry.de/en/.
