CleverTap, the all-in-one customer engagement platform, announced today that it has been positioned by Gartner as a Leader in the 2026 Magic Quadrant for Personalization Engines. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute. This recognition highlights CleverTap's progress alongside its customers and a growing ecosystem of brands and partners dedicated to delivering relevant, responsible, and effective personalization.
CleverTap's approach to hyper-personalization is built around agentic AI capabilities from CleverAI, designed to deliver an 'Experience of One' through 1:1 engagement at scale. The CleverAI Decisioning Engine interprets customer intent, enabling brands to connect customers with the right message, on the right channel, at the right moment. Combined with a comprehensive suite of personalization capabilities, these features help brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries such as financial services, retail, ecommerce, media, and telecom.
At the core of this approach is CleverAI, an enterprise-grade agentic intelligence and decisioning engine for autonomous real-time orchestration and continuous experience optimization across the customer lifecycle. CleverTap believes this focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to its broader market momentum. Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, stated, 'We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI. We continue to innovate while we execute on our product roadmap. With CleverAI, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position.'
View a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions, among other provider offerings, here. The report, titled 'Magic Quadrant for Personalization Engines,' was published by Gartner analysts Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner on 3 February 2026. Gartner does not endorse any vendor depicted in its publications and advises technology users to select vendors based on their specific needs.
CleverTap is backed by global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, and has a presence across the US, Europe, the Middle East, Latin America, and Asia. Leading brands such as TD Bank, Burger King, Paytm, Levi's, IKEA, Decathlon, Vodafone, Domino's, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD rely on CleverTap to drive measurable growth through meaningful customer engagement. For more information, visit clevertap.com.
