Coldwell Banker Hearthside has recruited Darlene DiVona, a luxury new-construction specialist formerly with Toll Brothers Real Estate, in a move that strengthens the brokerage's competitive position in Bucks County's high-end residential market. The announcement, made by CEO Jamie Mancuso, underscores the increasing value that brokerages place on specialized expertise as they vie for affluent buyers and sellers navigating an increasingly complex housing landscape.
DiVona's background is notable for its hands-on command of the homebuilding process. Her experience spans new construction, luxury homes, and active-adult communities, giving her what the company describes as a builder's eye perspective. For clients, that translates into a genuine edge: the ability to evaluate properties with confidence, understand every available option, and move through each stage of a transaction with greater ease. In a market where new-construction purchases often involve intricate customization decisions and lengthy timelines, having an agent who understands the builder's side can be a decisive advantage.
The strategic implications of this hire extend beyond a single agent's book of business. By bringing DiVona on board, Coldwell Banker Hearthside is signaling its intent to deepen its footprint in the luxury segment, where competition for experienced representation is fierce. DiVona chose the firm for its powerhouse local presence, cutting-edge technology, and best-in-class marketing muscle, all backed by an established leadership position in luxury real estate. Through the Coldwell Banker Global Luxury® program, she now gains access to sophisticated marketing resources, an internationally recognized brand, and true global exposure for her clients' most distinctive properties. That global reach is increasingly critical as high-net-worth buyers search beyond local boundaries for unique homes.
Mancuso framed the addition as a significant win. "We are thrilled that Darlene has chosen Coldwell Banker Hearthside as the place to build the next chapter of her career," he said. "Her experience with one of the nation's leading luxury homebuilders, combined with her deep knowledge of Bucks County and unwavering dedication to her clients, makes her a phenomenal addition to our company. Her expertise will supercharge Coldwell Banker Hearthside's presence in the luxury home market, and we couldn't be more excited to support her continued success."
For DiVona, the move represents an expansion beyond new construction into the full spectrum of residential real estate, from first-time and move-up purchases to luxury properties. She will assist Bucks County buyers in finding their ideal home while guiding sellers through strategic preparation, sophisticated marketing, sharp negotiation, and a seamless closing. DiVona said she selected the firm for its outstanding reputation, strong local leadership, advanced technology, and exceptional marketing support. "The company's established presence in Bucks County and the luxury market, along with the global reach of the Coldwell Banker brand, gives me the ideal platform to grow my business and serve my clients at the highest level," she said.
Coldwell Banker Hearthside is a family-owned and operated business with more than 15 offices across Western New Jersey and the Delaware and Lehigh Valleys in Pennsylvania. Recognized as one of the top brokerages in the world, it offers end-to-end residential and commercial real estate solutions, including mortgage, title, insurance, land development, property management, and relocation services. Since its founding in 1991, the firm has been a national sales leader within the Coldwell Banker network and a consistent recipient of industry and community awards. For additional information, visit www.CBHRE.com.
The hire reflects a broader trend in which brokerages seek agents with specialized knowledge to differentiate themselves in competitive markets. DiVona's builder-side experience could give Coldwell Banker Hearthside a distinct advantage in advising clients on new-construction purchases, where understanding construction timelines, upgrade pricing, and contract nuances can save buyers significant time and money. As Bucks County's luxury market continues to evolve, the addition of a seasoned expert with both local insight and global marketing resources positions the brokerage to capture a greater share of high-value transactions.
