Decile, an advanced analytics platform, today announced the launch of Luma, a conversational AI analyst designed specifically for ecommerce brands. Luma aims to help businesses understand performance, uncover opportunities, and act faster by interpreting data, identifying causes, and recommending next steps—replacing static dashboards with plain-language analysis.
Built on Decile's proprietary ecommerce data model, Luma specializes in how brands sell, market, and retain customers. It generates brand-specific, multi-step analyses of real-time data in seconds, prompted by natural language inquiries—a task that would normally take human teams days or weeks. For example, instead of viewing a chart showing a drop in sales, Luma explains why it happened and what to do next, creating data-driven narratives to guide decisions.
Key benefits include fast and current insights, actionable intelligence, and transparency through visible reasoning. Luma consolidates data from various platforms—including reporting tools, analytics dashboards, apps, and advertising channels—into one place, sitting at the intersection of a CDP, an analytics engine, and an AI analyst. This unified environment allows teams to move from data to decisions in one step.
“Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it’s hard to get clear and actionable answers when you need them,” said Cary Lawrence, CEO of Decile. “We built our AI Analyst ‘Luma’ on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language—just as they would ask an in-house analyst, only faster.”
Early users have reported immediate value. A fashion and apparel brand that used Luma in a private preview noted, “We just weren’t doing the analysis because we didn’t have time to pull reports and insights. We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this and do it quickly.”
As AI extends deeper into ecommerce, marketers are challenged by the volume of data and the growing number of disparate tools and integrations. Luma, built directly into the Decile platform, solves this by consolidating data and providing clarity and direction for even the most complex multi-step questions. Learn more about how Luma AI works at decile.com/features/luma-ai/.
Decile is an AI-powered ecommerce analytics platform that turns complex and disconnected data into clear, actionable insights and recommendations instantly. Decile is a wholly-owned subsidiary of the Graham Holdings Company.
