Denver-based Veteran Heating, Cooling, Plumbing & Electric has marked its first anniversary with a milestone that defies industry norms: 2,132 completed jobs and approximately 18,000 field hours logged without a single outbound sales call. The company, which started with one job for a co-worker of co-founder Brad, has grown to 69 employees and 17 wrapped trucks, serving about 4,000 customers across the Denver metro area.
What sets this achievement apart is the deliberate avoidance of traditional marketing tactics. No email blasts, no text campaigns, and no cold calling. Instead, the company has relied on a culture of accountability and community engagement, a strategy that has resulted in roughly 350 five-star reviews and a booking schedule that extends weeks or months in advance. According to team member Mitchell Thier, "It's a win for the customer, a win for the employee, and a win for the company – not just one of those." That sentiment is echoed by colleague Noah Zangara, who notes, "Having an owner who actually gets in the field and helps the team succeed makes all the difference."
The company's growth has been fueled in part by its expertise in navigating rebate programs. It has secured more than $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects, helping homeowners access Xcel Energy rebates that reduce the cost of high-efficiency HVAC and electrification upgrades. This focus on affordability and efficiency has resonated with Denver residents, driving word-of-mouth referrals that have made traditional outbound marketing unnecessary.
As Veteran Heating, Cooling, Plumbing & Electric enters its second year, it is not resting on its laurels. The company is actively pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin also under consideration. In parallel, it is in the early stages of a capital raise to fund this geographic growth. The expansion plans reflect a confidence born from a successful first year, but also a commitment to maintaining the principles that brought it here.
The Denver home services market is competitive, but this veteran-owned company has carved out a niche by prioritizing employee and customer satisfaction over aggressive sales tactics. Its growth trajectory is a testament to the power of building a strong internal culture and delivering tangible value to the community. As it looks to replicate its success in new markets, the company's approach serves as a case study in sustainable, customer-centric growth.
For more information about the company and its services, visit servicebyveteran.com.
