Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a provider of premium apartment websites for the multifamily industry. The collaboration aims to help multifamily teams activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that provides clients with more meaningful website data when properly set up through Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data is crucial for understanding renter engagement. By combining Jonah's website functionality with Digible's expertise in search engine optimization (SEO), qualified traffic generation, analytics configuration, and performance reporting, clients can gain clearer insights into how their websites are performing and where optimization can drive results. Digible will provide client education, activation support, Google Tag Manager (GTM) guidance, Google Analytics 4 support, and reporting assistance to help teams better interpret their website data.
Shannon Montoya, Director of Organic Media at Digible, noted that clients are asking about the JDL and how to use it. This partnership offers a clear path forward, connecting technical setup with the marketing visibility needed for smarter decisions. Digible has worked with Jonah for over a year to align Jonah's website capabilities with Digible's services.
Yuri Star, CEO of Jonah Digital Agency, emphasized that Digible's leadership in multifamily marketing makes them an ideal partner, enabling best-in-class reporting and user journey insights. The collaboration helps clients move beyond simply collecting data to using it for understanding visibility, traffic quality, renter behavior, and digital moments that influence leasing outcomes.
This partnership strengthens the connection between website measurement and marketing strategy, empowering multifamily teams to attract better-fit renters, optimize digital performance, and make informed decisions. For more information on Digible's Jonah Data Layer support, visit https://digible.com/our-thoughts/how-the-jonah-data-layer-works-turn-website-data-into-seo-marketing-insights/.
