American DJ, producer, and recording artist DJ Dutchmaster (Lemuel R. Reaves) today announced the official video premiere of his new single "WAY I GET IT V4 ft Rick Ross," set for August 30th, 2026 on YouTube. Active since 1994 and hailing from Latta, South Carolina, DJ Dutchmaster is known for his Dirty South production, trap percussion, and luxury lifestyle rap anthems. The new visual is the fourth chapter in his long-running Way I Get It series and marks his most high-profile collaboration to date.
"V4 is the payoff," says DJ Dutchmaster. "I started DJing in South Carolina in '94. That name started as a joke with my brother and turned into a legacy. To have Rick Ross on V4 shows how far this Pee Dee sound has come." The track follows 2025-2026 independent releases including "All In My Head," "ILY (I Love You)," and "Death: The Rebirth."
The video will premiere August 30th on YouTube and will be available on all major platforms via I Man Move Forward Entertainment. DJ Dutchmaster's music is also available on Spotify. This collaboration with Rick Ross, a legendary figure in hip-hop, underscores the growing influence of independent artists from smaller markets and the power of consistent artistic output over decades. DJ Dutchmaster's journey from a local DJ in South Carolina to collaborating with one of the genre's most prominent figures exemplifies how digital platforms and independent labels can amplify regional sounds to a global audience.
The announcement also highlights the role of I Man Move Forward Entertainment, an independent record label based in Latta, SC, in fostering and distributing Dirty South hip-hop, trap, and luxury rap. As the music industry continues to evolve, such collaborations signal a shift toward valuing authenticity and long-term career building over viral moments. For fans of Southern hip-hop and Rick Ross, this release is a notable convergence of established street credibility and emerging talent.
