More than a third of investors plan to buy zero properties this year, despite 38% expecting market conditions to improve, according to a recent sentiment survey. This disconnect between optimism and action is costing investors, particularly in markets like Southeast Michigan where apartment rents continue to climb and buyers consistently outnumber sellers.
Larry Gotcher, owner and broker of Resource Realty Group in Ann Arbor, Michigan, has observed this pattern through every major cycle of the last three decades. His assessment is direct: “Investors are way too picky about what they’re buying. Purchasing real estate in America is one of the most lucrative things you can do. It’s hard to go wrong, even if you make a mistake, because you get your appreciation back over time.”
Being cautious and being paralyzed are not the same. The investors who build meaningful portfolios close more transactions and win a little each time, rather than waiting for a single landslide victory. “You don’t have to win the lottery on every deal,” Gotcher says. “I would rather close more transactions and win a little bit every time. In the end, you’re going to win bigger because you own more property.”
In Southeast Michigan, where apartment inventory has been chronically short for decades and rents have increased consistently, holding out for perfect conditions means watching entry prices climb while the ideal moment moves further away.
Gotcher identifies two questions that signal a buyer who won’t close. The first is asking why the seller wants to sell. “Why does anybody get into real estate? Buy low and sell high,” says Andrea Gotcher, who handles residential transactions and analytics at the firm. “They’re just wanting to move on to a different project, or they want their money.” The second is asking to see the seller’s financials. “What somebody else has done to run their business into the ground doesn’t matter,” Andrea Gotcher says. “We know our area. We know what we can do with the property. We base our numbers on that.”
For investors with genuine market knowledge, the correct lens is not what the current owner produced, but what you can produce given your operating expertise, financing, and management approach.
Gotcher’s acquisition criteria are simple: properties need to cash flow at or above zero after debt service. Breaking even monthly is acceptable, as tax depreciation generates a real return on top of that, and long-term appreciation does the rest. “The key is owning as much real estate as you can,” Gotcher says. “If you’re too picky about what you buy, you’re not going to acquire very much real estate.”
The single principle that runs through every piece of advice Gotcher gives is buy and hold. “Don’t be scared by temporary market conditions that force you to sell,” he says. “Make sure you hold as long as you can.” This applies in a high-rate environment, in a flat market, and in a downturn. The investors who sold into fear during the 2008 cycle in resilient markets like Ann Arbor came out significantly behind those who stayed in. Time corrects most underwriting errors in real estate in ways that are almost impossible to recover from if you are sitting on the sidelines. The market today, with rates still elevated and many buyers waiting for conditions that may never arrive, is another version of the same test. The investors acquiring now, at reasonable prices and with sound assumptions, will likely look back at this as a good entry point.
