The Hong Kong Trade Development Council (HKTDC) has successfully concluded its Fashion Hong Kong promotion in Paris, held from June 24 to 28 during Paris Men's Fashion Week Spring/Summer 2027. The campaign, which included a professional showroom and networking reception, aimed to showcase the dynamism of Hong Kong design to the international fashion community while creating opportunities for local brands to expand globally.
Located at the renowned fashion landmark Rue de la Paix, the showroom featured Hong Kong designer brands presenting their Spring/Summer 2027 collections, covering apparel and fashion accessories. The event attracted buyers, media and industry professionals from Europe and around the world, facilitating business matching and partnership discussions. Notably, Hong Kong designer labels MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting creative exchange between Hong Kong and French designers.
A networking reception held on June 27 drew over 200 fashion industry professionals, buyers and media representatives, providing valuable opportunities for Hong Kong designers to expand their international networks. A "Hong Kong Fashion Night dinner" held the same day further strengthened connections with the global fashion community.
This promotion marked the first cross-sector collaboration between the HKTDC and Hong Kong Air Cargo Terminals Limited (Hactl). Hactl, recognized as a leader in sustainability and innovation in Hong Kong, provided expertise in air cargo logistics and sustainability. Together with the HKTDC's global network, the partnership aims to empower Hong Kong brands to expand internationally.
Mr Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: "This collaboration reflects Hong Kong's unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers' talent but also demonstrating how Hong Kong's logistics excellence and sustainability leadership can support the global fashion industry."
Mr Frosti Lau, Chief Executive of Hactl, said: "Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries."
Launched in 2015, Fashion Hong Kong is dedicated to promoting Hong Kong designers' participation in major fashion events across cities including New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. Through promotions across different markets, the initiative supports local brands to connect with global buyers and industry players, expanding into Chinese Mainland and overseas markets.
Photo download: https://bit.ly/44Cl7z2
Websites: Fashion Hong Kong | HKTDC Newsroom
