FG Brands, a self-care and wellness platform, has announced the national rebrand of its franchise LA Bikini to Bare&Sol, effective June 1. This change marks a significant milestone in the company's evolution as a leading beauty and wellness franchise opportunity. All former LA Bikini locations now operate under the Bare&Sol name, featuring a new brand identity, expanded service offerings, and a significantly enhanced digital presence.
The rebrand reflects years of robust growth and positive guest feedback, creating a bold new vision for Bare&Sol as a franchise opportunity that provides members and guests with two high-demand beauty wellness routines: expert hair removal and airbrush spray tanning services under one roof. This unique combination creates two distinct revenue streams for Bare&Sol, a brand founded on expert-level care, skin-loving ingredients, and an all-inclusive experience.
“We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” stated Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them. Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler, built for today’s discerning consumers.”
With more than one million Brazilian sugaring wax services performed to date, Bare&Sol has perfected sugaring hair removal and combined it with professional airbrush tanning, creating the only membership-driven franchise model that focuses exclusively on these services. The brand aims to help people feel powerful and confident in their own skin.
Today's beauty consumers are more ingredient-conscious and resistant to transactional services, yet traditional waxing salons have remained largely unchanged for decades. Bare&Sol challenges this status quo with a reimagined studio experience built for where consumer interest is trending. Sugaring uses an all-natural sugar paste free of harsh chemicals, while airbrush spray tanning is UV-free and customized by trained estheticians. Together, these services position Bare&Sol as a full-service skin-wellness destination, a sector with strong growth potential driven by Millennial and Gen Z interest.
New and future Bare&Sol studios will debut with a fully reimagined look featuring clean lines, warm textures, and a calming, modern aesthetic, replacing the traditional clinical feel associated with hair removal. For more information about memberships or to book appointments, visit https://bareandsol.skin. To learn about franchise opportunities, visit https://fgbrands.co.
