First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. With this carrier agreement, Boost Mobile subscribers will see a business’s display name on incoming calls, allowing customization of up to 32 characters to help build trust in the call, increase answer rates, and enhance the business’s brand awareness.
Under this agreement, Boost Mobile subscribers will receive incoming calls that display a business's name, through their existing business relationship, helping those customers recognize who is calling and make a more informed decision on whether to answer the call. This initiative aims to reduce the number of unanswered calls, which often result from unknown numbers, and to combat phone scams by providing verified caller information.
Branded calling has become an increasingly important tool for businesses as consumers are more wary of answering calls from unknown numbers due to the prevalence of spam and fraud. By displaying the company name, First Orion's INFORM solution helps legitimate businesses stand out and build trust with their customers. The service is designed to be integrated directly into the carrier's network, ensuring that the branding appears automatically without requiring any action from the subscriber.
First Orion is a market leader in branded communication solutions, offering a comprehensive suite of services including branded calling and messaging, advanced analytics, and real-time fraud detection. The company partners with Fortune 500 companies and is integrated into the largest U.S. mobile carriers. For more information, visit firstorion.com.
This partnership with Boost Mobile expands First Orion's reach within the prepaid wireless market, providing branded calling to a broader audience. The move is expected to benefit businesses that rely on phone communication for customer service, sales, and outreach, as well as consumers who will have more confidence in answering calls. The full announcement, including downloadable images and bios, is available here.
As mobile carriers continue to implement STIR/SHAKEN protocols to authenticate calls, branded calling offers an additional layer of verification, helping to restore trust in voice communications. First Orion's INFORM solution is part of a broader industry trend toward providing consumers with more information about incoming calls, empowering them to make informed decisions and reducing the likelihood of fraud.
