First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. This collaboration will help businesses clearly identify themselves to consumers and improve answer rates, addressing a critical need in the UK market where scam calls are a daily concern.
The launch comes at a time when UK consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers. By leveraging Vodafone's CAMARA-based network APIs, the solution verifies and brands calls, enabling enterprises to present trusted, recognizable identities at scale across Vodafone's network.
First Orion's INFORM solution is designed to enhance transparency in communications, helping enterprises build trust with consumers. The partnership represents a significant step for the company, which already serves Fortune 500 companies and integrates with major U.S. mobile carriers. For more information, visit firstorion.com.
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