GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party on July 14 at the 6 Columbus Hotel Penthouse in New York City. The invitation-only event brought together ESPY nominees, past winners, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrities for an afternoon of premium gifting, networking, and a live viewing of the FIFA World Cup Semifinal.
Guests were introduced to a curated selection of luxury lifestyle, wellness, technology, travel, fashion, food, and publishing brands. Featured partners included InBody, showcasing its medical-grade body composition technology; Nuropod by Parasym, presenting a wearable neuromodulation device for nervous system health; Your Book Is Your Hook, offering celebrities the chance to turn personal stories into books; Dulsa Botanical Complex, a sugar-free wellness formula; and Wontech USA, gifting K-beauty products and exclusive treatments.
The event attracted notable sports figures including 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndal Stowers, and Teagan Kavan. Olympic and Paralympic medalists such as Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, and others were also in attendance. Additional guests included NFL players Cam Heyward and Tyrone Tracy Jr., NBA player Miles McBride, rapper Fabolous, and reality TV stars Sutton Stracke, Georgina McCann, and Shai Fruchter.
Attendees enjoyed gifts and experiences from partners like Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, and LALO Tequila, among others. The event also supported philanthropy through the Swim Up Hill Foundation & Soweto Swim School, which promotes swimming education in South African townships. GBK Brand Bar founder Gavin Keilly emphasized the importance of giving back, noting that the company's lounges have raised millions for charities over the years.
GBK Brand Bar is a luxury lifestyle gifting and experiential marketing company that connects brands with celebrities and influencers during major entertainment and sports events.
