Green Choice Proteins, an Australian plant-based nutrition company, announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. The upcoming Amazon launch follows the company's plans to enter the U.S. market through OneLavi, and together these platforms will provide American consumers with greater access to its clean-label plant nutrition products.
Puneet Chawla, founder of Green Choice Proteins, emphasized the importance of Amazon in reaching a broader audience. "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," said Chawla. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with a focus on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses, reflecting its commitment to quality sourcing and support for Australia's growing plant protein industry. Unlike traditional single-purpose protein products, Green Choice Proteins combines plant protein with functional nutrition benefits to support broader lifestyle and wellness goals.
Three core products will be introduced on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each offers high protein content—35.3g, 34.9g, and 34.9g per serving respectively—and includes omega-3 from linseed. All are made with Australian-grown pea and faba, contain no artificial colours, flavours, or fillers, and are designed to provide indulgent flavors while maintaining clean-label nutrition.
The Amazon expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This session will connect the company with major health, specialty, food, drug, and mass retail buyers as it explores additional retail opportunities. "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
The company's philosophy emphasizes that consumers should not compromise between ingredient quality, taste, and convenience. As a family-owned business, Green Choice Proteins prioritizes transparency and sustainability, sourcing premium Australian-grown pulses and using responsible manufacturing practices. The upcoming Amazon launch represents another milestone in its U.S. expansion, with further retail opportunities anticipated as the company introduces its Australian approach to plant-based nutrition to more American consumers.
