Australian plant-based nutrition company Green Choice Proteins has announced that its products are coming soon to OneLavi.com, a move that will mark the brand's first planned U.S. consumer availability. The launch introduces the company's Australian-made plant protein powders to American shoppers through an online retail platform and represents an initial step in a broader expansion strategy that also includes a planned Amazon launch and efforts to secure additional retail distribution.
The significance of the announcement lies in the company's transition from introducing its brand to U.S. retail buyers to actually reaching American consumers directly. Green Choice Proteins participated in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where it presented its Australian-made products and brand philosophy to U.S. retail buyers. The OneLavi launch follows that buyer-facing groundwork with direct consumer availability through e-commerce, while the company continues developing relationships across additional retail channels.
Three plant protein flavors are planned for OneLavi, each developed around the company's emphasis on ingredient transparency, flavor and functional daily nutrition. The Chocolate Flavored Protein Powder delivers 35.3g of plant protein per serving, made with Australian-grown pea and faba, pure cocoa powder and coconut milk powder, and omega-3 from linseed, with no artificial colours, flavours or fillers. The Vanilla Flavored Protein Powder provides 34.9g of plant protein per serving and is designed for smoothies, oats, baking and everyday nutrition routines, with a clean vanilla flavor profile without artificial additives. The Salted Caramel Flavored Protein Powder also offers 34.9g of plant protein per serving, combining caramel sweetness with balanced salted notes and made using Australian-grown pea and faba with omega-3 from linseed. All three are manufactured in Victoria, Australia.
"Making Green Choice Proteins available to American consumers is something we've been working toward, and OneLavi represents an exciting first step," said Puneet Chawla, Founder of Green Choice Proteins. "We want to introduce our approach to plant-based nutrition to a new audience, with products that combine quality ingredients, enjoyable flavors, and the convenience people look for in their everyday routines." Chawla added that the goal is to build the brand in the United States step by step, with OneLavi enabling direct consumer reach while the ECRM participation and Amazon plans form part of a larger multi-channel effort.
The U.S. push also reflects a positioning choice with implications for how the brand competes. Rather than focusing exclusively on traditional sports nutrition audiences, Green Choice Proteins emphasizes the broader appeal of plant protein for consumers interested in clean-label ingredients, transparency and practical everyday nutrition, from breakfast smoothies and oatmeal to baking. The family-owned business also stresses responsible sourcing and Australian manufacturing, incorporating plant proteins derived from Australian-grown crops. With its first U.S. consumer launch approaching, the company plans to keep introducing its products and brand philosophy to American consumers while pursuing additional retail growth opportunities.
