The Hong Kong Trade Development Council (HKTDC) will host the world's largest one-stop jewellery marketplace in early March under its proven "Two Shows, Two Venues" format. The 12th Hong Kong International Diamond, Gem & Pearl Show will take place from 2 to 6 March at AsiaWorld-Expo, featuring a wide range of jewellery raw materials, while the 42nd Hong Kong International Jewellery Show will be held from 4 to 8 March at the Hong Kong Convention and Exhibition Centre, showcasing finished jewellery pieces.
Jenny Koo, Deputy Executive Director of the HKTDC, said: "This year's twin jewellery shows bring together some 4,000 exhibitors from over 40 countries and regions, with 70% coming from outside Hong Kong. Exhibitor participation from Brazil, United Arab Emirates and India has expanded, and Uzbekistan joins for the first time. The HKTDC presents the world's largest one-stop jewellery marketplace to highlight Hong Kong's status as an international trade capital and jewellery sourcing hub."
In reviewing the global jewellery market, Hong Kong's export volume of premium jewellery to ASEAN recorded a 51% increase, while exports to the United Kingdom, Australia and Switzerland grew year-on-year by 36%, 28% and 10% respectively. The twin shows attract strong global industry support, with exhibitors participating from over 40 regional and industry pavilions, including Chinese Mainland, Taiwan, India, Israel, Korea, Myanmar, Singapore, Sri Lanka, Thailand, Uzbekistan, Belgium, Germany, Italy, Spain, Turkiye, Brazil, Colombia, Mexico and the United States.
The World Gold Council debuts the Hard Pure Gold Pavilion, featuring a total of 11 exhibitors from Chinese Mainland, showcasing innovative gold craftsmanship to the global market. The pavilion aims to leverage the fairs as a springboard for international expansion. In recent years, hard pure gold technology has gained strong momentum in Chinese Mainland. Its high purity and enhanced hardness enable lighter, more durable designs with modern aesthetics. A seminar organised by the World Gold Council will examine the latest developments in the global gold market and hard pure gold technology.
International brands are in the spotlight with the Hall of Fame at the Hong Kong International Jewellery Show making a highly anticipated return this year with more than 40% expansion in scale. It will welcome renowned international jewellery brands and help enhance global brand exposure. Turkish diamond jewellery brand Zen Diamond (Booth: CEC 3B-C12) presents diamond ring collections featuring exquisite cutting techniques. At the Hall of Extraordinary, Hong Kong exhibitor Continental Diamond Company (Booth: CEC GH-C07) showcases an 18K white and rose gold ring set with blue and light pink diamonds. Another Hong Kong exhibitor, Unique Brilliant Ltd (Booth: CEC GH-C13), unveils a necklace and earring set, the rubies display the coveted "pigeon blood red" colour.
This year's shows will feature numerous jewellery pieces inspired by Asian culture and heritage. Chinese Mainland exhibitor, Guangdong JIABAO Pavilion Jewellery (Hong Kong) Company Ltd (Booth: CEC GH-A16) presents an 18K gold, handmade filigree butterfly brooch, made with national intangible heritage craft, with each piece taking over four months to complete. Another Chinese Mainland exhibitor, Shenzhen Meifei Precious Metals Co Ltd (Booth: CEC 3E-E02), brings a "Palatial Modern Chinese Style" jewellery series incorporating six traditional gold techniques, blending heritage craftsmanship with modern jewellery design.
Innovative and trend-driven products help the industry stand out. Austy Lee Company Ltd (Booth: CEC 1E-F32) introduces bangles inspired by zebra patterns for the Year of the Horse. Designer Galleria welcomes new exhibitor Zheng Hong Collective (Booth: CEC 1CON-067A), featuring a brooch whose movable wings and tail sway with the wearer. The 27th Hong Kong Jewellery Design Competition, themed "Pure Elegance – Natural Beauty", returns to nurture creative talent.
As always, the twin shows offer buyers an outstanding selection of antique and rare jewellery. At the Hong Kong International Jewellery Show, Hong Kong exhibitor Baroque Antique & Jewellery Limited (Booth: CEC CH-F13) presents a 1970s Buccellati pink sapphire suite, while World Coins Co., Ltd. (Booth: CEC CH-N12) showcases a 19th-century Italian bi-colour enamel diamond piece preserved in its original box for over 100 years. At the Hong Kong International Diamond, Gem & Pearl Show, German exhibitor Caram e.K. (Booth: AWE 8-F05) features an 18.98-carat AGL-certified natural pink sapphire, while Canadian exhibitor Korite Ammolite Ltd. (Booth: AWE 8-F35) displays an 18K gold AA-grade ammolite and diamond necklace.
The Hong Kong International Jewellery Show will also host a seminar titled "The Origins of Style: Tracing the Imprint of Time and Craftsmanship," inviting British historian and jewellery authority Dr. Jack Ogden to speak. Over 20 seminars and networking sessions will be held, covering industry trends, digital marketing and jewellery technologies. A session will examine how artificial intelligence moves from design to commercialisation to drive the development of the jewellery industry. There will also be seminars where influencers share how to leverage e-commerce platforms to enhance jewellery brand visibility.
The HKTDC has partnered with the Hong Kong Tourism Board and local enterprises to provide exclusive buyer privileges, including dining, air tickets, and hotels. The HKTDC will arrange free shuttle bus services between AsiaWorld-Expo and urban areas. The shows use the EXHIBITION+ hybrid format, with AI-powered "Click2Match" providing online business-matching from 23 February to 13 March. On-site buyers can use "Scan2Match" to scan exhibitors' QR codes and continue discussions online. To ease admission, the HKTDC Marketplace App and official websites provide online verification functions for a verified eBadge. For more information, visit the Hong Kong International Jewellery Show website or the Hong Kong International Diamond, Gem & Pearl Show website.
