HPA Talent, a leading talent agency across sports, creators, and entertainment, has signed Jasmijn Janssen, the current World Freestyle Soccer Champion, to an exclusive North America representation deal. The announcement comes as global interest in soccer content and creator-led activations surges ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles.
Janssen is widely regarded as one of the most technically gifted and creatively dynamic freestylers in the world. She has risen to the top of the global freestyle soccer scene through elite competition results, international performances, and a rapidly growing digital presence. Her blend of precision, athleticism, and artistic expression has made her a standout figure in live events and branded activations worldwide.
Under the agreement, HPA Talent will represent Janssen across North America, focusing on brand partnerships, appearances, live events, and World Cup–cycle activations, while continuing to build her presence with global brands seeking authentic, elite soccer talent. "Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle," said Paris D'Jon, CEO of HPA Talent. "She's not only a reigning world champion, but a true performer with international appeal. We're excited to introduce her to the North American market in a big way."
Janssen's signing comes at a pivotal moment for the sport, with heightened interest in freestyle soccer and creator-driven content. Freestyle soccer has grown from a niche street sport to a mainstream entertainment form, attracting sponsorships and media deals. HPA Talent's expertise in connecting athletes with brands positions Janssen to capitalize on this momentum.
"Partnering with HPA Talent feels like the right next step for my career," said Janssen. "They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America. I'm excited for what's ahead."
HPA Talent continues to expand its position as the leading soccer talent booking and representation division in North America, connecting world-class athletes and creators with global brands, agencies, and major sporting events. For more information, visit HPA Talent.
