Huawei reinforced its commitment to Europe's digital and green transition at the 11th Huawei Connect Europe, held in Florence, Italy. The event, which drew thousands of attendees including industry leaders, technology experts, and partners, focused on how digital technologies such as artificial intelligence will accelerate Europe's twin transition under the theme "Advancing Intelligent & Green Europe." The gathering underscored Huawei's strategic intent to deepen its local engagement and support Europe's productivity leap powered by AI and advanced technologies.
In his opening keynote, David Wang, Deputy Chairman of the Board and Rotating Chairman at Huawei, emphasized the company's long-term presence in the region: "Huawei has been and will remain in Europe, for Europe." He noted that Huawei works with over 5,000 partners to solve real customer challenges through technological innovation. Wang's remarks signal that Huawei positions itself as a collaborative enabler rather than a mere supplier, aiming to drive shared success in building a more intelligent and greener Europe. The event's high-profile speakers, including Italian Minister of Enterprises and Made in Italy Adolfo Urso, Tuscany Region President Eugenio Giani, and Florence Mayor Sara Funaro, lent political weight to the discussions, highlighting the alignment between Huawei's initiatives and European policy goals.
Leo Chen, Huawei's Senior Vice President and President of Enterprise Sales, outlined the company's two-pronged strategy for Europe: developing innovative products and solutions tailored to local industry scenarios, and empowering local partners to better serve European customers. To operationalize this, Huawei launched the SCALE framework for Europe, which covers five key initiatives: Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration. The framework is designed to help partners innovate around customer needs, integrate Huawei solutions more easily, and improve service capabilities. This move is significant because it shifts Huawei's partner engagement from a transactional model to a structured, collaborative ecosystem, potentially accelerating the adoption of AI and green technologies across European industries.
The implications of Huawei's announcement extend beyond the event itself. By investing in local partnerships and tailoring solutions to European requirements, Huawei is working to embed itself in the region's digital infrastructure and sustainability agenda. The SCALE framework could enhance the competitiveness of local partners and provide European enterprises with more integrated, efficient pathways to digitalize and decarbonize. As Europe pursues its twin transition, such collaborative frameworks may become critical in bridging the gap between advanced technology and practical implementation. The presence of retail and technology executives from companies like Auchan Retail, Also, Esprinet Group Italy, and Screening Eagle Technologies at the event further illustrates the broad industry interest in Huawei's approach.
For more details, see the official website of HUAWEI CONNECT 2026 https://www.huawei.com/eu/events/huaweiconnect-florence. The event was announced via Media OutReach Newswire.
