ICON Smile Studios, the Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, marking the most significant expansion in the organization's history. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, unite the group's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—alongside oral and maxillofacial surgery and sedation dentistry, all under one roof. This integrated model allows patients of all ages to access coordinated, specialist-level care without being referred across multiple offices, reflecting a broader shift in dentistry toward multidisciplinary practices that aim to improve both patient experience and clinical outcomes.
Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the vision behind the expansion: "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit."
The organization's orthodontic heritage traces back to 1960, when Fulton Orthodontics opened as one of the region's pioneering practices, followed by Albinder Orthodontics a decade later. Both practices, along with Virginia Beach Orthodontics, have since become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding the practice in 2010. Dr. Behl's credentials include a dental degree, advanced postdoctoral training at Boston University, a Doctor of Science in Oral Biology, and specialty certification in orthodontics. He has also become a Diamond Invisalign provider and, in 2026, completed an Executive MBA at William & Mary's Raymond A. Mason School of Business.
Dr. Monika Madan, co-founder of ICON Smile Studios and a periodontist and implant specialist, highlighted the collaborative benefits: "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for."
The Virginia Beach and Norfolk openings are the first phase of a multi-year expansion plan, with new locations slated for Hampton in 2027 and Williamsburg in 2028. Dr. Behl noted the importance of honoring the past while investing in the future: "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us."
This expansion underscores a growing trend in dentistry toward integrated care models that prioritize convenience and comprehensive treatment. By consolidating multiple specialties under one roof, ICON Smile Studios aims to reduce the burden on patients and improve health outcomes, setting a new standard for specialty dental care in the region.
