IVOREE, an omnichannel engagement platform, has announced an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment, extending its patron engagement technology to six properties across four states. The agreement covers Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas.
The deployment centers on a single platform architecture designed to connect patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology. The platform's player-data layer enables each property to tailor the guest experience at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
This matters because it demonstrates the growing demand for seamless, cross-property loyalty experiences in regional gaming, where operators often struggle to integrate disparate systems across multiple jurisdictions. By adopting one platform across four regulatory environments, Ember Entertainment aims to differentiate itself from competitors that rely on one-off custom products. "We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," said Jason Gregorec, President of Delaware North's gaming business. "We were deliberate about having our launch overlap with our Ember Rewards rebranding to pack a powerful double punch, delivering the type of technology and guest experience that has never been seen in gaming and hospitality before."
The rollout spans four distinct regulatory environments and player markets, each operating on the same connected platform foundation. "Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them," said Vaughn Place, Head of Product Strategy at IVOREE. "That's the kind of challenge our platform is built for." Benjamin Keller, Head of Business Development at IVOREE, added, "This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach."
The full platform mobile solution is now live across all six participating properties, making Ember Rewards and IVOREE's engagement experience accessible to patrons directly through their mobile devices. For more information, visit https://ivoree.ai.
