Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been named Marketing Chair for Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning, and refrigeration industry. The appointment places Ramirez on the organization's Board of Directors, where she will lead the marketing committee responsible for promoting the organization and supporting its communications.
Ramirez brings nearly a decade of home services marketing and growth leadership to the role, along with direct trades experience. Before joining CI Web Group, she worked inside plumbing and HVAC companies, advancing from customer-facing positions into operations and marketing. In her current role, she leads the company's growth organization, overseeing sales and the customer lifecycle. This combination of hands-on industry knowledge and marketing expertise positions her to effectively communicate the value of Women in HVACR to a broader audience.
In her capacity as Marketing Chair, Ramirez will guide the committee that handles press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. The committee collaborates with other Women in HVACR committees to ensure consistent messaging and outreach across all channels.
"This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," Ramirez said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
Women in HVACR supports more than 1,200 members through networking, mentoring, and education designed to help women connect and advance within the HVACR industry. Since its founding in 2002, the organization has grown to become a key resource for women in a field traditionally dominated by men. The marketing chair role is critical to raising awareness of these resources and attracting new members.
Jennifer Bagley, CEO of CI Web Group, expressed confidence in Ramirez's appointment. "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry," Bagley said. "She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
The appointment highlights the growing importance of marketing and outreach in advancing diversity within the trades. By leveraging Ramirez's expertise, Women in HVACR aims to amplify its message and reach more women across the industry. For more information about the organization, visit womeninhvacr.org. CI Web Group, an AI-enabled marketing agency built for the trades, continues to support industry initiatives through leadership like Ramirez's. Learn more about CI Web Group at ciwebgroup.com.
