Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition, announced on September 18, 2026, honors her commitment to clients, community, and a higher standard of real estate professionalism. The Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement, underscoring the merit-based nature of the honor.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. These metrics demonstrate not only high performance but also the effectiveness of her creative marketing approach, which combines professional photography, video, and thoughtful distribution to help clients’ properties reach audiences well beyond traditional listing platforms.
That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition.
The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession. For Poulson, this recognition affirms a career built on balancing business results with meaningful community impact.
To view Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory. The recognition matters because it highlights a growing emphasis on holistic professionalism in real estate—where community involvement and creative marketing are valued alongside sales volume. As the industry continues to evolve, honors like this set a benchmark for what it means to be a top agent, encouraging others to prioritize client experience and local engagement. Poulson’s achievement not only elevates her profile but also signals to buyers and sellers that ethical, community-minded agents are being formally recognized. This can influence consumer choices and inspire other professionals to adopt similar standards, ultimately raising the bar for the entire market.
