KeyCrew Media, an expert-first real estate media company, has selected Mark D. Bratton, CCIM, of The Bratton Team, as an expert source on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity in the Hawaii market. The partnership aims to deepen KeyCrew’s editorial coverage of Hawaii’s commercial real estate sector, particularly in hospitality.
Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, will co-produce thought leadership and market insights with KeyCrew’s editorial team. These insights will be published across KeyCrew’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, stated, “We’re delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
Bratton leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership – acquisition, operations, asset management, and disposition – rather than as single-asset-class specialists. They serve Hawaii legacy landowning families weighing when to sell and mainland capital trying to enter a market that behaves differently from anywhere on the continent. Over the past year, they have added debt and equity placement to their investment sales practice, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan.
“Since 1985 we’ve sold hotels, shopping centers, apartments and office buildings in this market,” said Mark D. Bratton. “Partnering with KeyCrew Media is a chance to share what we’ve learned with the investors and owners looking at Hawaii.”
Coverage is already underway. KeyCrew’s first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state’s hotel market in 2026, and how hospitality debt and equity is being sourced now. Future topics will include multifamily and income-producing assets, and a mainland investor’s guide to Hawaii.
Bratton’s areas of expertise include Hawaii hotel and resort investment sales, hotel financing, debt and equity, multifamily and income-producing assets, retail and shopping center investment, and guiding mainland capital entering Hawaii. His insights are particularly valuable given the unique aspects of the Hawaii market, such as ground leases versus fee simple ownership, union operations, and the realities of a supply-constrained market.
The partnership with KeyCrew Media comes at a time when Hawaii’s commercial real estate market is attracting significant interest from investors. By leveraging Bratton’s on-the-ground experience, KeyCrew aims to provide timely and relevant information to investors and operators seeking to navigate this complex market.
KeyCrew Media conducts hundreds of live interviews every month with operators and expert sources who shape local markets. Its editorial staff turns those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew’s properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. The company reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines.
