KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce market coverage focused on the western Finger Lakes waterfront. Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, will serve as an expert voice on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
The collaboration underscores the importance of specialized knowledge in waterfront real estate, where generic advice can lead to costly mistakes. Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of Sharman's on-the-ground experience, stating, "Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
Sharman, who works alongside his father—a real estate professional licensed in the region for five decades—has represented nearly 70 transaction sides in the past year, split evenly between buyers and sellers. His practice focuses on the technical nuances that differentiate waterfront properties, such as usable frontage, water depth, lake bottom, lot orientation, sun exposure, dock and breakwall condition, and shared-access arrangements. These details are critical in determining true property value and avoiding post-closing disputes.
Beyond his real estate expertise, Sharman brings a unique background that enhances his client communication and negotiation skills. He holds a master's degree in psychology, is an Accredited Financial Counselor, and spent 15 years as a senior public affairs officer in the military. This diverse experience allows him to address both the emotional and financial aspects of lakefront transactions, helping clients answer questions like, "Is this property truly worth it?" and "Can I picture my life here?"
The partnership will produce dedicated thought leadership and market insights published across KeyCrew Media's portfolio, which includes KeyCrew Journal, NextAsset News, and Property Innovation Journal. These articles will be distributed through KeyCrew's network of syndication partners, portals, and AI platforms, reaching a wide audience of professionals, investors, and potential buyers.
Initial articles will cover how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future topics will include pricing and preparing lake listings, the luxury lakefront segment, and relocation guides for newcomers to the region.
Sharman's areas of expertise encompass Conesus Lake and western Finger Lakes waterfront valuation, the value gap between lakefront and deeded access, shared access and easement diligence, second-home and short-term rental investment strategies, and Greater Rochester relocation demand. His insights aim to provide clarity to buyers and sellers before they engage an agent, ensuring informed decisions in a market where precision is paramount.
For more information, visit KeyCrew Media or The Sharman Team.
