Kingfluencers AG, Switzerland's largest influencer marketing agency and a subsidiary of naoo AG, will present new perspectives on influencer marketing in retail at the Swiss Omnichannel Forum on 21 October 2026 at The Dolder Grand in Zurich. The event brings together leading representatives from retail and technology, including Zalando, Manor, Globus and SAP, to discuss the future of retail and the convergence of digital and physical customer experiences. Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will deliver a presentation titled "From Feed to Store. From Store to Loyal Customer," demonstrating how influencer marketing can be leveraged across the entire customer journey—from initial inspiration to purchase and long-term loyalty.
The significance of this announcement lies in its potential to reshape how brands approach influencer marketing. Traditionally, influencer campaigns have been confined to social media channels, with success measured in likes, shares and impressions. Kingfluencers and naoo are proposing a model that extends the impact of creator content into physical retail environments and measurable business outcomes. By combining creator content, community building and targeted customer activation, brands can unlock new opportunities not only to inspire consumers but also to drive purchasing decisions and visits to physical stores. This approach addresses a critical challenge for retailers: how to bridge the gap between online engagement and in-store traffic.
Central to this vision is the naoo social media and commerce platform, which complements Kingfluencers' service offering. Through so-called naoo Worlds, brands can build their own digital communities, connect creator content with products, offers and events, and engage with their target audiences over the long term. This platform innovation, combined with Kingfluencers' network of more than 4,000 creators and over 300 brand clients, positions the companies to offer clients more opportunities to turn attention into lasting customer relationships and measurable business results. As Dr. Wolfensberger explains, "Influencer marketing has become one of the most powerful tools in modern brand communication. Kingfluencers combines creative excellence with extensive experience and a unique creator network. Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results."
The implications for the retail industry are substantial. As the lines between digital and physical shopping continue to blur, brands need strategies that engage customers seamlessly across channels. Kingfluencers and naoo are positioning themselves at the forefront of this evolution, offering a solution that connects digital attention with real-world activation. Their participation at the Swiss Omnichannel Forum underscores their ambition to actively shape the future of influencer marketing and provide brands and retailers with innovative solutions for an increasingly connected customer journey. For an industry seeking to understand how influencer marketing can evolve beyond social media, this presentation may offer a roadmap for integrating creator-driven content into omnichannel retail strategies. The full release is available via www.newmediawire.com.
