LR Health & Beauty SE, Europe's leading social commerce company for high-quality nutritional supplements and beauty products, has published its final annual report for 2025, confirming the preliminary sales and earnings figures announced earlier. The LR Group generated sales of EUR 277.1 million in 2025, down from EUR 289.2 million in 2024. Reported EBITDA fell to EUR 16.5 million from EUR 27.3 million, impacted by one-off effects from the reorganization of the financing structure. Normalized EBITDA, which excludes these effects, amounted to EUR 22.5 million, compared to EUR 32.6 million in the prior year.
CEO Jorg Korfer emphasized the importance of the 2025 results as a foundation for future growth. "The 2026 financial year is a transitional year for LR, during which we have laid the groundwork – both financially and strategically – for sustainable business growth and performance," he said. "The newly established financing structure gives us the momentum we need to continue to consistently pursue the initiatives we have launched in production, logistics and sales in the second half of the year."
A key strategic pillar is expanding in-house production. LR is investing over 2 million euros in a new, high-performance production line, centralizing the manufacture of its 5in1 product category entirely at its site in Ahlen. This includes established products such as LR 5in1 Beauty Elixir and LR 5in1 Men’s Shot. The new facility is designed to have an annual capacity of up to 40 million units and will also support future product innovations in modern nutritional supplement concepts.
The full 2025 Annual Report is available on the company’s website at https://ir.lrworld.com.
The LR Group, headquartered in Ahlen/Westphalia, operates under the motto "More quality for your life" and distributes nutritional supplements and cosmetic products in 32 countries. As a social commerce company, LR supports personal exchange through digital solutions like the "LR neo" dashboard, which provides partners with business-relevant data. Since 1985, LR has focused on people and personal consultation, adapting to changing work environments by offering flexibility and financial independence.
The company has over 20 years of expertise in aloe vera processing, using only the valuable inside of the leaf in its products. In Ahlen, LR operates one of Europe's most modern aloe vera production facilities for drinking gels. Additionally, since 2009, the LR Global Kids Fund e.V. has supported disadvantaged children worldwide through efficient cooperation with local institutions. For more on sustainability efforts, see the Sustainability Report.
