Former U.S. Small Business Administration Associate Administrator Mark L. Madrid and his company, Breakthrough Mavens, LLC, have announced a strategic partnership with Latinhub TV, a new AI media company. Madrid will serve as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into the partnership's global expansion. The collaboration signals a significant move to leverage artificial intelligence and media to scale small business opportunities and entrepreneurial storytelling.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The announcement was made at an Austin event that also launched Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
A centerpiece of the launch was the world premiere of 'Markitos For the People,' Madrid's AI-powered digital twin, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format designed for media expansion and brand activation. It debuted on Latinhub TV, which also officially launched on Saturday.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership and AI-driven content initiative matter because they demonstrate how emerging technologies can be harnessed to amplify entrepreneurial voices and create scalable media products. By integrating AI with established business networks, the alliance aims to accelerate economic prosperity and global reach, particularly for small businesses and Hispanic audiences. Latinhub TV, operated by Agentic TV, distributes content across multiple platforms including Roku, OTT, in-store DOOH, web, mobile, and social media, and operates Bodegas TV, its NYC-branded point-of-sale network. More information is available at latinhub.tv and bodegas.tv.
The Austin event kicked off a three-city run continuing September 13 in Las Vegas and culminating in Washington, D.C. As Economic Architect for America's Next 250, Madrid is working to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary, focusing on human capability, technological adoption, economic prosperity, and global reach. Madrid is also the founder and CEO of Breakthrough Mavens, LLC, a technology-forward enterprise delivering fractional C-suite leadership, enterprise AI adoption, trust capital, and breakthrough execution. He serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and host of 'Small Business is BIG Business with Mark L. Madrid,' streaming on Roku and Amazon Fire. His books are available through his website at marklmadrid.com.
