MAX Power Mining (CSE: MAXX; OTC: MAXXF; FRANKFURT: 89N) has appointed Rob Norris, a former Saskatchewan cabinet minister and current company director, as chief executive officer effective immediately. The move places a seasoned political and policy figure at the helm as the company advances its natural hydrogen commercialization strategy, expands its U.S. capital markets presence and pursues strategic partnerships.
Norris replaces Ran Narayanasamy, who transitions to managing director of innovation and international strategy. The company also named Tom Kishchuk as chief technology officer and Brendan Bishop as chief geochemist. These leadership changes come at a critical juncture: MAX Power is preparing to begin completions testing at its Lawson and Bracken discoveries in the second half of October, while advancing its AI-assisted MAXX LEMI exploration platform and hunting for additional discoveries across roughly 2.5 million permitted acres in Saskatchewan.
The stakes are high. MAX Power’s Lawson Discovery near Central Butte, Saskatchewan, is described as Canada’s first-ever subsurface natural hydrogen system confirmed through deep drilling, with data validated by three independent labs. If the company can demonstrate commercial flow rates and scalable extraction, it could help unlock a new low-carbon energy source and establish Saskatchewan as a global hub for natural hydrogen. The district-scale land package—approximately 1.3 million acres (521,000 hectares) of permits covering prime exploration ground—gives MAX Power a first-mover advantage in a nascent industry that could reshape energy markets.
To support these ambitions, MAX Power entered into a $500,000 syndicated communications agreement with InvestorBrandNetwork (IBN) effective Oct. 9, 2026, for a 90-day investor awareness campaign. Under the agreement, IBN will provide content creation and syndication, press release enhancement, recap-style coverage, a CEO podcast interview, social media distribution support and monthly reporting. The campaign is designed to expand investor visibility as MAX Power evaluates a potential U.S. exchange listing and pushes forward with its natural hydrogen exploration and commercialization initiatives. For investors, the combination of a new CEO with government ties, imminent testing results and a heightened marketing push could mean increased liquidity and broader institutional interest.
Beyond hydrogen, MAX Power holds a portfolio of critical minerals properties in the United States and Canada, highlighted by a 2024 diamond drilling discovery at the Willcox Playa Lithium Project in southeast Arizona, 100%-owned by its U.S. subsidiary. That diversification adds another potential value driver as demand for lithium and other critical minerals surges.
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