Ultrack Systems Inc. (OTC: MJLB) announced on February 19, 2026, that its wholly owned subsidiary, Better Pets, achieved significant milestones in 2025, including the launch of an AI-driven interactive website, regulatory approvals from Health Canada, and progress in retail distribution. These developments position the company for expansion in 2026 as the global pet wellness industry continues to accelerate.
Better Pets launched its new AI-powered website at mybetterpets.com, designed to educate pet owners, guide product selection, and enhance direct-to-consumer sales. The platform supports scalable e-commerce growth and reflects the brand's commitment to combining regulated pet wellness products with modern consumer engagement technology.
The global pet care market is projected to exceed $250 billion by the end of the decade, according to research from Grand View Research, Fortune Business Insights, and Euromonitor International. This growth is driven by increased pet humanization, premiumization, and rising demand for regulated wellness products. Topical care and health-support categories are among the fastest-growing segments in regulated markets like Canada and the United States.
During 2025, Better Pets narrowed its commercialization focus to Pet Balm, enabling a capital-efficient market entry. A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification (VPN) numbers for two products, validating compliance with Canadian standards. Regulatory approval remains a key barrier to entry and enhances long-term brand credibility.
On February 9, Better Pets' counsel submitted a formal response to the United States Patent and Trademark Office (USPTO) regarding a Suspension Notice. The suspension was triggered after documentation confirming the previously registered Canadian trademark was inadvertently overlooked. Management expects resolution without material impact on operations. More details are available on the USPTO database at TSDR.
In October 2025, Better Pets launched its first Health Canada–approved product, Pet Balm, transitioning from development to active commercialization. The company engaged Empire Media Worx for brand modernization, validated multiple branding concepts, and approved final packaging. Retail-ready merchandising infrastructure, including EZ Pop countertop display units, has been developed.
Better Pets advanced its hybrid distribution model combining direct-to-consumer e-commerce and distributor-supported retail expansion. Freedom Pet Supplies, representing approximately 1,800–2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging rollout. Additional operational infrastructure includes distributor sell sheets, e-commerce backend implementation, and digital marketing preparation.
Entering 2026, Better Pets focuses on execution with planned initiatives including pre-sales campaigns, expansion of direct-to-consumer sales, digital marketing acceleration, retail placement execution, and evaluation of U.S. and EU market entry subject to regulatory approvals. Management also noted that updates regarding PurRx strategy and Ultrack's tracking division will be forthcoming.
Management believes the combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions Better Pets to participate in the accelerating global pet wellness market while driving long-term shareholder value.
