Moon World Resorts has taken a significant step in advancing its global portfolio of MOON Smart City developments by appointing James & Cranwell, the London and Dubai based luxury hospitality advisory and executive search firm, as its strategic advisor. The long-term engagement will see James & Cranwell provide specialist strategic and commercial guidance across F&B, retail, hotel strategy, and partnerships, while also serving as the exclusive executive search partner for senior leadership appointments.
The partnership aligns Moon World Resorts' visionary 'Category of One' developments with the expertise of a firm that has spent over a decade elevating luxury through exceptional talent and timeless connections. James & Cranwell's client list includes some of the most celebrated names in five-star hospitality and dining, such as Casa Cipriani, Maybourne, Six Senses, The h.wood Group, One&Only, Starr Restaurants, and Rosewood.
James & Cranwell will lead executive search for MOON's senior leadership and operational teams, advise on F&B strategy, concept development, and partner selection, and craft collaborations with lifestyle and entertainment leaders, high-end fashion houses, and exclusive members clubs across all worldwide MOON Regional Licenses. With MOON set to rise in North America, South America, Europe, the Middle East, East Asia, South Asia, Southeast Asia, Oceania, and Africa, the partnership is built for global scale.
Each MOON development is conceived as a Building of Global Significance, anchored by the world's largest true sphere and situated within a 556-acre masterplan integrating hospitality, entertainment, longevity and wellbeing, education and environment, technology, attractions, luxury residences, and AAA commercial real estate. Positioning a project of this scale requires the same precision, discretion, and deep luxury sector expertise that defines James & Cranwell's approach, creating a natural alignment with Moon World Resorts' vision.
Sandra G. Matthews, Co-Founder and President of Moon World Resorts, emphasized the importance of the partnership: 'James & Cranwell offer MOON access to a network built over a decade at the highest tiers of luxury hospitality, food & beverage, and lifestyle. From identifying leadership talent to defining MOON's culture, to shaping the complex F&B program and partnerships, their discretion, precision, and deep global relationships will position MOON as the definitive integrated leader it will become.'
Daniel Follett, Partner at James & Cranwell, added: 'MOON represents an extraordinary world-first vision, pushing the boundaries of imagination and what's possible within global hospitality. Our role is to bring specialist market insight, operational perspective, and access to world-class partnerships and leadership talent to help translate such vision into an exceptional luxury destination, conceived at an unprecedented scale.'
James & Cranwell, with offices in London and Dubai and global reach including the USA, Europe, the Middle East, and Asia, works exclusively within the highest tiers of luxury, aligning leading professionals with world-renowned partnerships. For Moon World Resorts, this engagement marks a strategic move to ensure its ambitious developments are realized with the highest standards of luxury and innovation.
For more information on MOON, visit the Moon World Resorts website or view the MOON Fact Sheet and Images.
