naoo AG, operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group. The integration, which began with the acquisition in March 2025, concludes at the end of October with the move to a shared office in Zurich. This milestone marks the visible completion of the integration process and positions the group for its next phase of growth.
Since the acquisition, the two companies have gradually integrated their organizational structures and operations. Shared functions have been established, particularly in Finance, Commercial and People. Most recently, joint growth initiatives have been launched, combining the naoo platform with Kingfluencers’ creator network, client relationships and commercial capabilities. The operational teams will move into shared offices at Molkenstrasse 15, next to Zurich’s historic Helvetiaplatz. naoo AG’s registered headquarters will remain in Zug.
With the integration complete, Gregor Doser has decided to hand over his operational responsibilities to the existing leadership team and step down from the management teams of both naoo AG and Kingfluencers AG. Doser joined the Group in May 2025 and served as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of the Executive Management of naoo AG. He played a key part in the commercial development of Kingfluencers and in integrating the company into the naoo Group. “Gregor has guided the integration process with great care and strategic clarity, making a significant contribution to bringing Kingfluencers and naoo together,” says Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG. Doser added: “With the teams and business areas now successfully integrated, I believe this is the right time to hand over operational leadership to the well-established management team.”
Gabriel Höhener will also step down from the Executive Management of naoo AG. As part of the organization’s ongoing development, product responsibilities have been consolidated under Dr. David Liu. Höhener has been with naoo since 2022 and most recently served as Chief Product & Technology Officer. He was responsible for technical product development and made a substantial contribution to building and advancing the naoo platform.
With the integration complete, the naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the existing social media, community and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers’ extensive creator network, client relationships and marketing expertise provide valuable synergies to expand the platform’s reach, unlock new monetization opportunities and drive growth across both companies.
The completion of the integration and the leadership changes signal that naoo is moving from a phase of consolidation to one of scaling and innovation. The combined strengths of naoo’s platform and Kingfluencers’ creator network position the group to capitalize on the growing creator economy and the demand for measurable real-world outcomes from digital attention. The original release can be viewed on www.newmediawire.com.
