naoo AG, the operator of the naoo social media and commerce platform, is expanding its offerings with professional entertainment content. The company has integrated new streaming functionality into its platform, currently in testing, with a full rollout planned for later this month. At launch, naoo will focus on microdramas and short series—short-form fictional series produced specifically for smartphones. This move marks a significant strategic shift for naoo, which has primarily hosted user-generated content, creators, communities, and local offers. By introducing professionally produced content, naoo aims to create additional reasons for users to engage with the platform, increasing usage frequency and time spent. This increased engagement can be monetized through naoo's existing advertising infrastructure, and in the future, through subscriptions, providing a direct revenue stream from professional content.
The microdrama format has seen explosive growth globally. According to Omdia, global microdrama revenues reached approximately USD 11 billion in 2025 and are expected to climb to around USD 14 billion in 2026. More than 60 percent of these revenues come from subscription or transaction-based models. Initially gaining traction in Asian markets, microdramas have quickly become an international entertainment category, with specialist providers like ReelShort and DramaBox building global user bases. Major social media and streaming platforms are also integrating microdramas into their offerings. In the German-speaking market, microdramas reached approximately 4.4 million monthly active users in Germany in 2025, indicating strong potential for naoo, which is headquartered in Zug, Switzerland.
For naoo, microdramas and short series are just the first step in a broader entertainment strategy. Further professional entertainment formats are expected to follow progressively. The expansion complements naoo's existing functionality around social content, creators, communities, and local offers. While those areas are driven by interaction, discovery, and user-generated content, entertainment introduces a wider range of professionally produced content to the platform for the first time. Users will be able to discover, watch, share, and discuss this content within the same app, creating a seamless entertainment experience.
In the longer term, naoo intends to make its infrastructure available to creators and other rights holders, enabling them to distribute and monetize their own intellectual property through the platform. This would further expand naoo's business model at the intersection of social media, entertainment, and creator monetization, positioning the company as a comprehensive ecosystem for digital content. The company will announce its initial content portfolio and further details of the launch later in October 2026.
naoo AG is building the future of creator-led media, social interaction, and local activation in a business model designed to connect digital attention with measurable real-world outcomes. The naoo platform delivers a unique user experience through personalized content, gamification, and an innovative points-and-rewards system, while creating value through local incentives and new forms of real-world interaction. Together with Kingfluencers AG, the largest influencer agency in Switzerland and one of the largest in the DACH region, naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling. The company employs 41 people across the group and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). For more information, view the original release on www.newmediawire.com.
