NCL, the wellness brand previously known as Natural Cure Labs, has launched a rebuilt website as part of a broader brand transition that also includes new packaging and an expanded product lineup. The company announced the changes on July 5, 2026, marking the next phase of its evolution from Natural Cure Labs to the streamlined NCL identity already used internally and by customers.
The rebrand, first announced earlier this year, began with the name change. The newly launched website, now live at naturalcurelabs.com, replaces a previous site that the company said no longer reflected its scale. Since its founding in 2015, NCL has grown into a nationwide, multi-retailer operation serving more than 200,000 customers worldwide, with over 35 million capsules sold. The new site features an updated design, expanded product information, and infrastructure to support future growth.
New product labels reflecting the NCL brand identity are currently in production and expected to appear in shipments and on major online marketplaces soon. The formulations inside remain unchanged; only the packaging is being updated to align with the company's new visual identity. Damon Sununtnasuk, Founder & CEO of NCL, stated, "The name change was the first step, and the new website is the next one live. New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."
NCL emphasized that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by a new product built to the same standards the company has maintained since 2015. Additional details will be released as each phase of the transition is completed.
The company, founded in 2015 as Natural Cure Labs, is a science-backed dietary supplement company committed to clean-label quality, third-party testing, and transparency. Its products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, and TikTok Shop. NCL has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America, named a two-time Gator100 honoree (2025, 2026), received multiple Stevie Awards from the American Business Awards, and is a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer.
