Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator, has announced the launch of its Revenue Architecture Assessment, a four-week program designed to provide founder-led B2B companies with a clear, evidence-based understanding of their revenue operations and a 90-day implementation plan. The program is offered at a fraction of the cost and time of traditional consulting engagements, with a price tag under $15,000 compared to typical fees of $25,000 to $75,000 and timelines exceeding 12 weeks.
According to the company, the assessment follows a structured weekly schedule. The first week involves interviews with executive stakeholders, surveys of internal staff, and review of relevant materials. The second week is dedicated to synthesizing and analyzing collected data. In the third week, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and strategic recommendations with a 90-day implementation roadmap. The fourth week culminates in a live two-hour presentation of findings by founder Rich Smith to the CEO and senior leadership team.
Rich Smith, who brings over 30 years of C-suite marketing leadership, emphasized the program's focus on providing answers rather than selling ongoing services. “I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken,” said Smith. “They don't have a growth problem. They need answers first, not a consultant or an agency.”
Smith's track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, commented on Smith's impact: “Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth.”
The Revenue Architecture Assessment is offered by Rich M. Smith Growth Studio, an implementation-driven growth firm that helps founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and management infrastructure to grow beyond founder dependence. Smith is also the host of the Revenue Science Podcast, a contributing author on Entrepreneur.com, a keynote speaker, and an angel investor. He is completing his forthcoming book, Revenue Science: The Architecture of Predictable Growth. For more information, visit richmsmith.com.
