After nearly three decades in the natural wellness industry, ORGANA International is taking its plant-derived minerals, liquid oxygen, and herbal products to a wider retail audience. The company's CEO, Larry Mills, will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session from Sept. 14-17 in Palm Beach Gardens, Florida, to meet with buyers from major health, specialty, food, drug, and mass retail channels. This meeting represents not a launch of a new venture but an opportunity for ORGANA to showcase its longstanding history and varied product line to potential retail partners.
ORGANA's portfolio includes the ORGANA Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and its newly introduced Mineral Shots, which come in colorful point-of-purchase displays for high-traffic retail settings. The company's participation in ECRM is part of a broader effort to expand its U.S. retail presence beyond its current online channels. Mills emphasized the importance of understanding each retailer's unique needs: "We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense."
The retail wellness landscape has changed significantly since ORGANA's founding in 1997. Consumers now have more choices and information, but they also show growing interest in ingredient sourcing, plant-derived nutrition, and product transparency. ORGANA has responded by increasing its focus on consumer education, covering topics like soil health, nutrient density, and fulvic minerals. Mills noted, "Today's consumers ask questions. They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
ORGANA's products are already available nationwide through Amazon and OneLavi, which provides consumers with immediate access while the company explores new retail partnerships. Mills added, "ECRM is about what comes next for ORGANA. We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
Founded in 1997 and headquartered in Springville, Utah, ORGANA International has been dedicated to providing natural, bioavailable products that support healthier lives. With a 5-star BBB rating and nearly three decades of experience, the company aims to bring its educational approach and product portfolio to a broader market through events like ECRM.
