PETADD, a new B2B wholesale marketplace for the global pet industry, has officially launched at https://petadd.com, offering pet product suppliers and retail pet shops a free platform to connect, negotiate, and transact directly. The platform's launch matters because it introduces a commission-only model in a sector where traditional wholesale platforms typically charge subscription fees or monthly access costs, potentially lowering barriers for small and medium-sized pet businesses.
Unlike traditional wholesale platforms, PETADD earns revenue only when a deal is successfully completed, meaning suppliers and retailers can register and use all core features completely free of charge. This approach could democratize access to global trade for independent pet shops and smaller suppliers that might otherwise be priced out of established B2B networks.
The platform offers several key features designed to streamline wholesale trade. Pet retailers and shop owners can browse and connect with verified wholesale suppliers from the EU, US, and beyond in one place. Suppliers and manufacturers can list their product catalogues and get discovered by thousands of pet shops actively looking for new stock. Built-in messaging tools allow buyers and sellers to negotiate terms, discuss order volumes, and build long-term business relationships without leaving the platform. PETADD also integrates direct payment processing so orders can be placed and paid for within the platform, reducing friction and eliminating the need for external invoicing tools.
By cutting out intermediaries and connecting directly, both suppliers and retailers can improve their margins and grow their businesses faster. A spokesperson for PETADD said the pet industry is growing rapidly worldwide, but B2B trade in this sector is still fragmented and inefficient. "We built PETADD to fix that, a clean, modern marketplace where pet businesses can find partners, close deals, and scale," the spokesperson said. "And because it is free to join, there is no barrier to getting started."
The implications of this announcement extend to the broader pet industry, which has seen sustained growth in recent years. A free-to-use, commission-based marketplace could accelerate consolidation and cross-border trade, particularly for smaller retailers that lack the resources to attend trade shows or maintain multiple supplier relationships. PETADD is currently in open beta and welcoming pet product suppliers, distributors, and retailers from across Europe and North America to register and list their catalogues.
Registered in the United Kingdom (Company No. 17312266), PETADD serves businesses across Europe and North America. The platform's commission-only model may pressure established wholesale platforms to reconsider their fee structures, especially as pet businesses seek more cost-effective ways to source and sell products in an increasingly competitive market.
