The second annual Chicano Hollywood Film Festival, set to take place in Pomona, California, has announced that Pure Flix Familia, the upcoming Spanish-language and bilingual streaming platform from Great American Media, will serve as an official media sponsor. The five-day event, which runs from July 29 to August 2, 2026, celebrates Chicano and Latino storytelling through independent film screenings, industry panels, workshops, and cultural showcases.
Pure Flix Familia's participation includes a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," hosted by Chicano Hollywood founder Johnny Murillo. During this session, Great American Media executives will discuss the platform's vision, its commitment to faith- and family-focused programming, and plans to collaborate with Latino filmmakers and content creators. The conversation will also explore the evolving landscape of faith and family entertainment and the importance of serving Latino audiences with culturally relevant content.
Johnny Murillo expressed enthusiasm about the partnership, stating, "Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host a "Spill the Café Storyteller Lounge," providing an informal space for filmmakers and attendees to learn more about the platform and its upcoming launch. The platform will also sponsor the Community Impact Legacy Award, presented during the Closing Night Awards ceremony on Sunday, August 2. This award honors individuals who demonstrate leadership and service that strengthen families and uplift communities.
Denise Crayne, Chief Financial Officer of Great American Media, commented, "We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
The festival will showcase more than 140 films and a wide-ranging program of panels, workshops, and special events. By celebrating both pioneers and emerging voices, the festival aims to create a space where storytelling, culture, commerce, and community converge.
Pure Flix Familia is part of Great American Media's portfolio, which includes Great American Family, Great American Pure Flix, and Great American Faith & Living. The platform is designed to offer faith- and family-centered films, series, and original programming tailored to Latino audiences, with a focus on culturally relevant storytelling and collaborations with established and emerging Latino creators.
