Rhug Wild Beauty, the luxury organic skincare brand created using wild hand-foraged ingredients from the 12,000-acre Rhug Estate in North Wales, is spotlighting its award-winning collection as it expands across the United States. The brand recently achieved national TV features on Coffee with America and American Trends & Lifestyle and is now available on Amazon and OneLavi.com. This growth underscores the brand's commitment to clean, transparent skincare rooted in regenerative farming and Welsh craftsmanship.
Founded by Lord Newborough, who won the 2023 Entrepreneur of the Year for Health and Beauty award in the United Kingdom, Rhug Wild Beauty is built on a legacy of innovation and integrity. The brand's formulation philosophy deeply roots itself in nature while refining through science, using wild-foraged estate botanicals such as wild berries, elderflower, meadowsweet, nettle, dandelion, and gorse. These ingredients are harvested sustainably from the estate's biodiverse meadows, woodlands, and hedgerows, thriving without synthetic inputs.
In addition to botanicals, Rhug Wild Beauty incorporates estate-derived natural elements like mineral-charged spring water filtered through Welsh terrain, raw honey and beeswax from Rhug's own hives. The brand also selects hand-picked natural actives from around the world, chosen for clinical relevance and performance. Its clinically trialled face cream lineup delivers measurable results across key skin-aging and hydration metrics, emphasizing safety and efficacy backed by clinical data.
The brand's formulation philosophy centers on proven natural actives, cruelty-free and fragrance-conscious practices, and regenerative heritage that reflects the estate's sustainable farming and biodiversity commitments. As consumers demand efficacy, safety, and traceability, Rhug Wild Beauty distinguishes itself through these exceptional ingredients and practices.
The Rhug Estate is recognized as the only rural estate in the UK to hold a Royal Warrant from His Majesty the King, further highlighting the brand's prestigious heritage. With its expanding U.S. presence, Rhug Wild Beauty educates consumers on the power of its wild-foraged ingredients and the importance of clean, transparent skincare. For more information, visit Rhug Wild Beauty's website.
