Riivah Fragrances, an independent fragrance brand founded in 2025, has introduced its first two scents in a planned line of super premium fragrances. The debut offerings, 'Blue Salt' and 'Molten Light,' were developed in collaboration with Romanian parfumer Anesia Dican, a resident at the Maison Galimard. Each fragrance has been hand-crafted to evoke a sense of grace, presence, and quiet confidence in the wearer. The launch positions Riivah as a new entrant in the high-end fragrance space, where established luxury houses have long dominated.
Blue Salt, a parfum in a 50 ml / 1.7 fl. oz. format priced at $375, is a coastal composition that opens with bergamot, grapefruit, and clean accord before transitioning into marine accord, black tea, and white flowers. Its base of white musk, cedarwood, light leather, and amber gives the fragrance structure, producing a fresh profile with mineral depth and quiet texture. Molten Light, also $375 for 50 ml, moves in a warmer direction, opening with juicy citrus pineapple before unfolding into mango, red fruits, iris, green tea, and kiwi. It settles into musk, sweet gourmand, sandalwood, and amber, resulting in a warm, fruit-forward profile with quiet depth.
Each fragrance is presented in a clean black box inlaid with Riivah's peacock-inspired logo. The bottle is a weighted obsidian-black glass vessel whose label draws from a "roaring twenties" meets South Asian aesthetic—simultaneously familiar and distinctive. The overall design maintains an understated tone intended to draw wearers in through restraint rather than spectacle. This attention to presentation underscores the brand's ambition to compete with luxury incumbents on craftsmanship and identity.
Cofounder Dhatri Pandya said of the launch, "Our goal with Riivah was to build fragrances that could stand up against any luxury brand in the world while staying rooted in personal authenticity." Annapareddy added, "Both of these scents tell a story about our deep familial connection to scent, our heritage, and our personal stories." The founders' emphasis on heritage and authenticity differentiates Riivah in a market often criticized for homogenized luxury offerings.
Both fragrances are available exclusively through the brand's website. Full-sized 50 ml bottles are priced at $375 each. Discovery sets featuring 2 x 2 ml bottles are available for $30 each, a move that lowers the barrier for sampling and could help the brand build a customer base before committing to full-size purchases. Holiday gift sets are expected to be available in the online store shortly. For those interested in exploring the collection, Learn more about Riivah Fragrances at riivahfragrances.com. The launch signals Riivah's intention to establish a foothold in the super premium segment, with additional scents planned over the coming year.
