Robert Kraus, a seasoned event planner and retail expert, recently launched PopUpsByDesign.com, a one-stop shop for temporary event solutions. The platform specializes in creating unique and innovative pop-up stores, galleries, and activations in non-traditional "white box spaces."
Pop-up events have become increasingly popular in recent years, offering businesses a dynamic way to engage with customers. However, the logistics of finding the perfect location and managing details can be daunting. PopUpsByDesign.com steps in to provide a hassle-free solution, offering services such as location sourcing and event management, all commission-free to save clients time, money, and stress.
Kraus's expertise in event planning and retail allows him to transform any space into a one-of-a-kind experience. He explained that some of his SmallConferences.com clientele needed him to look beyond traditional event venues. "The problem is these venues are very short term focused, they don't lend well to 'experimental marketing' – plus, quite frankly, they can be boring!" says Kraus.
His clients were involved in brand activations, designer sample sales, product launches, art expos, and wholesalers looking to liquidate excess inventory. These clients typically needed a space for more than just a few days and wanted a look that worked with their branding rather than having to adapt to a set décor. This led Kraus to generate a concept focusing on the needs of those who did not want their event at a "traditional" venue. "I want to be the go-to source for unique and affordable venues! Thus, PopUpsByDesign.com was born!" he states.
"I am thrilled to launch PopUpsByDesign.com and offer my services to businesses looking to create temporary events," says Kraus. "Having worked in both event planning and retail, I understand the importance of creating a memorable and unique experience for customers. With my commission-free services, I hope to make the process of creating a pop-up event easier and more cost-effective for businesses."
Kraus brings over 20 years of event planning experience combined with nearly 15 years as a retail and wholesale merchandiser. He has an extensive network of property professionals that help him discover affordable hidden pop-up gems. His expertise has been featured in USA Today, Corporate & Incentive Travel, NonProfit PRO, Hotels Magazine, Hospitality & Tourism News, and on the Today Show. He holds certifications including Association of Meeting Professionals Planner of the Year, Insider Weekly Most Influential Nonprofit Event Planner, Certified Contract and Negotiation Specialist (CNS), Certified Medical Meeting Professional (MMP), and Certified Event Planning Specialist (CEPS).
