At DigitalConfEx 2025, Roonyx, a technology company specializing in fintech products including Buy Now, Pay Later (BNPL) solutions, identified key trends reshaping modern marketing. The conference underscored that marketing now extends beyond messaging and conversion to encompass the entire customer journey, particularly payments. Frictionless, personalized, and trust-based experiences are emerging as core growth drivers, with BNPL playing a strategic role in increasing conversion rates and fostering long-term loyalty.
Roonyx CEO Vladimir Drogan noted that the conference confirmed the company's strategy of integrating marketing and fintech is on the right track. "BNPL allows us to turn customer trust into real actions and build long-term relationships," he said, adding that new ideas from the event will support further product development. The conference also highlighted human-centric digital transformation, emphasizing that technology should simplify rather than complicate the customer journey. Flexible financial options, powered by AI and first-party data, enable brands to translate personalization into tangible value at the point of purchase.
Roonyx builds its services on principles of flexibility, security, and scalability, helping businesses implement advanced financial solutions without compromising quality or transparency. For more information, visit Roonyx.
