Sappe Public Company Limited is presenting an expanded product portfolio at SIAL Paris 2026, the biennial food and beverage trade exhibition running from 17 to 21 October at the Paris Nord Villepinte Exhibition Centre. The Thai beverage innovator is using the global stage to introduce new formats and flavours under its flagship Mogu Mogu brand, alongside products from Sappe Aloe Vera, Sappe Beauti and All Coco.
The move matters because it marks a strategic extension of Mogu Mogu beyond its original ready-to-drink format. The brand, already exported to more than 100 countries, is now being positioned across Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, as well as new flavours in its core drink range. For trade partners and distributors, the broader lineup offers multiple entry points into the brand's playful identity and opens shelf space in categories where Mogu Mogu has not previously competed.
SIAL Paris provides a high-visibility platform for that expansion. Organisers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, spread over 280,000 square metres. For SAPPE, participation is an opportunity to showcase the capabilities of Thai brands and to engage directly with importers, distributors and buyers from around the world. Visitors can sample the products at Booth 5C F035 in Hall 5C throughout the exhibition.
The timing is significant for SAPPE's international strategy. By diversifying Mogu Mogu into sugar-free options and snack-adjacent categories such as jelly, gummy and candy, the company is responding to evolving consumer preferences for healthier and more varied beverage experiences. The inclusion of Sappe Aloe Vera, Sappe Beauti and All Coco adds further variety, positioning SAPPE as a multi-brand portfolio rather than a single-product exporter.
Trade partners interested in the company's broader range can find more information through the official SAPPE website, while consumer-facing channels include the company's LINE shop and Shopee store. The original release is available via www.newmediawire.com.
For the global beverage industry, SAPPE's showcase underscores how established brands are stretching their identity across formats to capture new consumption occasions. The company's presence at SIAL Paris 2026 is therefore not just a product display but a signal of its ambition to deepen international distribution and compete in a wider set of categories.
