Shaina Goedtke of White Spruce Real Estate at Keller Williams Realty Sioux Falls has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition highlights Goedtke's high performance, dedication to clients, creative marketing, and community involvement. According to the Institute, agents are evaluated across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. There is no paid placement for the recognition, which is based on merit and evaluated annually.
Goedtke's marketing results are notable. Over the last 12 months, her marketing generated more than 5.28 million impressions, and her videos average approximately 102,000 views. Her Lighthouse Marketing Institute profile also cites 189 homes sold and over $24.4 million in total volume. These figures underscore her ability to effectively promote properties and reach a wide audience.
A former teacher, Goedtke brings an educational approach to real estate. She helps buyers and sellers understand the process and uses creative storytelling to make properties stand out. This background informs her client interactions and marketing strategies, combining clear communication with compelling visuals.
Her community involvement extends beyond individual clients. Goedtke organizes quarterly business-to-business meetings where local business owners connect and learn marketing strategies. She and her family have volunteered with The Banquet, a Sioux Falls organization that provides meals and resources to people in need. This commitment to community aligns with the Lighthouse Marketing Institute's emphasis on community focus.
The recognition matters because it signals a standard of excellence that goes beyond sales numbers. In an industry often measured by transactions, the Lighthouse Marketing Institute evaluates agents on client care, community investment, and creative marketing. Goedtke's selection reflects a broader trend where consumers seek agents who are not only successful but also engaged in their communities and skilled at modern marketing. For home buyers and sellers in Sioux Falls, this recognition may offer reassurance that Goedtke meets rigorous criteria. For the real estate industry, it highlights the value of a holistic approach that combines performance with service and creativity.
Goedtke's profile is available in the Lighthouse Marketing Institute's online directory. The 2026 recognition honors a select group of real estate professionals who demonstrate excellence in sales performance and in how they serve their clients and communities.
