SpecialtyRx, the nation's largest privately owned long-term care pharmacy, showcased its expanding national footprint at the Florida Health Care Association's 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek in Orlando. The trade show portion, which ran July 27-28, attracted over 1,000 long-term care leaders and featured a sold-out exhibition with more than 300 participating companies.
At Booth 713, SpecialtyRx occupied a 20-by-20 island exhibit space, one of the largest and most prominent footprints at the event. The exhibit's elevated architecture, bold purple branding, and open layout ensured high visibility across the hall, making it a recognizable destination for attendees. The design incorporated tall branded towers, sweeping architectural elements, and large-format graphics that communicated key messages such as 'National Reach. Personal Touch,' 'Power You Can Count On,' 'Clinical Excellence,' and 'Absolute Dependability.'
The open island configuration allowed attendees to approach from multiple aisles, while illuminated graphics, curved branded elements, hospitality areas, and an integrated charging station facilitated substantive conversations. 'This was a winning booth for SpecialtyRx in every way that matters,' said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. 'It was highly visible, immediately recognizable, welcoming, and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx – national in scale, dependable in execution, and personal in its approach.'
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations. Its network supports more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated that national presence into a physical environment that communicated scale, consistency, and accessibility.
The exhibit was the result of a seven-year partnership between SpecialtyRx and Purple Exhibits, during which the two companies have completed roughly six trade show exhibits together each year. That relationship was evident on opening day when the SpecialtyRx team arrived just 15 minutes before the trade show opened, confident that the exhibit would already be installed, inspected, cleaned, and ready. 'That moment demonstrated the confidence SpecialtyRx has in Purple,' Holczler said. 'After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail.'
Purple Exhibits managed the complete FHCA exhibit program, including creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling, and return logistics. As part of its support, Purple coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, ensuring the installation team had sufficient time to complete and inspect the exhibit before the show floor opened.
Every major graphic was reprinted, installed, and tested ahead of the event. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and more finished presentation. This preparation allowed SpecialtyRx's marketing and executive teams to focus entirely on representing the company, meeting industry professionals, and strengthening relationships within the long-term care community.
The completed exhibit reflected a long-term partnership in which SpecialtyRx provides the brand vision while Purple Exhibits manages the operational details required to deliver that vision on the show floor. For more information about SpecialtyRx, visit Purple Exhibits.
